Our Firm
17 Larchwood Partners LLC was founded on the belief that businesses deserve a capital partner who is as invested in their success as they are. We are a direct business lender based in West Long Branch, New Jersey — which means when you work with us, you work with the decision-makers, not intermediaries.
The firm's identity draws from three interwoven ideas. The number 17 — a prime number, indivisible, standing apart with quiet certainty — reflects our singular focus on our clients' success. The larch tree, uniquely deciduous among conifers, sheds its needles in a blaze of autumn gold yet emerges from the harshest winters stronger than before — resilience made elegant. Partners signals what we aspire to be: not a vendor, not a servicer, but a genuine collaborator in your enterprise's growth.
Our approach is straightforward: we listen carefully, structure precisely, and commit fully. We do not believe in one-size-fits-all solutions. Every financing engagement begins with a thorough understanding of your business — its operations, its market, its capital needs — and results in a structure designed to serve those specific circumstances.
Led by Isaac Sasson, 17 Larchwood Partners brings deep knowledge of the business lending landscape to clients across New Jersey and the broader Northeast. We are proud to be rooted in Monmouth County, and equally proud to support enterprises wherever their ambitions take them.
Connect With UsOur Philosophy
Like a prime number, we resist dilution. Our singular purpose is to match the right capital structure to your business — nothing else competes for our attention when we're working on your transaction.
We structure financing that bends without breaking. Like the larch that endures winter and returns in gold, our capital solutions are designed to support your business through every cycle.
We measure success over years, not transactions. The businesses we fund become long-term relationships — clients we grow alongside, not accounts we process and close.
What We Stand For
These principles are not aspirational — they govern every client interaction, every term sheet, and every decision we make.
We say what we mean, and we mean what we say. From the first inquiry to final funding, honesty is non-negotiable. If a deal isn't right for your business, we'll tell you — even if it's not in our short-term interest.
We move with purpose and efficiency — but never at the cost of accuracy. Getting the structure right the first time protects both parties and sets the foundation for a productive long-term relationship.
Building a business is one of the hardest things a person can do. We approach every client with genuine respect for the work they've put in — and the vision they're working toward.
Like the larch tree, we are built for the long run. We make decisions that serve your business's sustained health, not just the immediate transaction — because your long-term success is our best reference.
17 is a prime number — indivisible, irreducible, standing exactly as it is. It cannot be broken down into simpler components. This is the character we bring to every engagement: pure focus, singular conviction, impossible to dilute.
Tell us about your business and what you're trying to accomplish. Isaac Sasson will respond personally.
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